Practitioner Web Analytics 2009 in Lisbon, with Avinash Kaushik

Sponsored by Work Value , together with the Spanish consultancy Alt64 held today Practitioner Web Analytics 2009, the first time in Portugal - Lisbon.

The seminar was opened by Andre Zeferino Value of Work explained that the objectives of the seminar and spoke of Web Analytics in Portugal.

Then we Avinash Kaushik , who spoke from a perspective of Web Analytics 2.o. In his presentation highlighted some of the tools available and drew attention to the most important aspects to consider in the analysis that the tools available.

Avinash Kaushik is the author of Web Analytics: One hour a day and the famous blog Occam's Razor . I liked much of his presentation, because in a simple and effective web analytics demystified.

Next came the presentation of Andres Flores , a consultant of Web Analytics, which addressed the topic from the standpoint of the key issues to be taken into account when we talk about web analytics.

In the afternoon, we had the Charles Paul , of Google Portugal, who showed us different perspectives to be taken into account in policy formation and creation of web campaigns, especially from the standpoint of research trends on the Internet.

We returned to have Avinash Kaushik's "Actionable Web Analytics", which highlighted the "quick wins" that we are aware of a Tuscan order to improve and optimize our results.

The seminar ended with Andres Flores, who raised the issue of KPIs and Business Objectives. Andrés Flores stressed the importance of an objective definition of these issues, without which, we hardly successful strategy WEB Analytics.

From my point of view, this seminar went very well, the speakers were adequate and gave us a perspective and scale of the potential and importance of Web Analytics.