LandingPage and Management expectivativas

This issue of "LandingPage" is not new, indeed, if they search the net, will find numerous sites discussing this topic, but in my opinion, is an issue more topical than ever.

For those who do not know, a landing page , translated literally, is a landing page, ie the practical point of view of who advertises on the Internet, is the page where users are directed to carry the banner ads or sponsored links / Adwords (eg if your advertising directs users to the Homepage / Home page of your site, then this is your LandingPage).

It is here that begins the management of expectations, that is, who carries in your banner ads or sponsored links, which expect to find?

Is that when you make a banner, you stop waiting to go to your home page and then having to seek information about what led him to carry advertising?

The user expects to find a page with an explanation of the advertising message?

Or even go directly to a page of the purchase process on your site?

In my opinion, I think the page should be as unrelated to the content of the advertisement, preferably should be a page without the "skeleton" of the site, ie without the menus and other information that may distract users' attention.

But here too, enter "new" questions. This page should contain much information about your product or should in a few lines, just describe the main features, and in addition, contain some links to more detailed information?

As mentioned earlier in this article, although it is a topic widely debated, there is a tight song, as with the evolution of the Internet and thus e-commerce, these pages will be constantly evolving in its concept.

And you, you already have a landing page?