Luis Fonseca - Net Pocket

And if one day someone could predict the future?

If anyone could predict the future, would certainly have one of the most powerful weapons in the universe. Not that the prediction itself was a weapon, but what could be done with the knowledge of the future, would have unpredictable consequences for mankind.

Who does not remember Marty McFly (Michael J. Fox) at the wheel of the legendary DeLorean, a time machine built by Doctor Emmett Brown in the movie Back to the Future (Back to the Future)?

First with a journey to the past, where he meets his parents after a trip to the future to address some situations that would lead to the disappearance of the surname McFly, and Marty buys a sports almanac in order to place bets on the results contained in that almanac , when he returned to the year 1985. We were in 1985!

Any one of the sequelae of these trips turned out to be disastrous, because when Marty returned to the past, almost committed to its existence, and to visit the future, was forced to make numerous trips to get remedy the situation caused by time travel .

In this case, Google allows us these "trips", but without the complications of the film.

For those who have not yet realized, is the Google Insights for Search I am talking about. .. continue reading ..

At the end of last year had an article entitled " And after Google? "

Admittedly this article was done on a current perspective, in which all use Google for everything and also because this engine's new features and web technology, stealth search engine, has been able to monitor and adjust to the reality of the web. Nevertheless, sooner or later, the Web will evolve into another path, or maybe not and my question was exactly that, what will the future of the Internet.

Well, I still do not have an answer, however, something is changing. Finally Microsoft ( now prohibited from selling the famous WORD with XML technology ) reached common ground with Yahoo in order to fight for the advertising market in search engines dominated by Google.

In this platform of understanding, not unconnected with the new search engine BING Microsoft.

Therefore, this war will most certainly be a new direction for the Internet, so that we can only wait and see.

This issue of "LandingPage" is not new, indeed, if they search the net, will find numerous sites discussing this topic, but in my opinion, is an issue more topical than ever.

For those who do not know, a landing page , translated literally, is a landing page, ie the practical point of view of who advertises on the Internet, is the page where users are directed to carry the banner ads or sponsored links / Adwords (Ex. if your advertising directs users to the Homepage / Home page of your site, then this is your LandingPage).

It is here that begins the management of expectations, that is, who carries in your banner ads or sponsored links, which expect to find?

Is that when you make a banner, you end up waiting for your homepage and then have to seek information about what led him to carry advertising?

The user expects to find a page with an explanation of the advertising message?

Or even go directly to a page of the purchase process on your site?

In my opinion, I think the page should be as unrelated to the content of the advertisement, preferably should be a page without the "skeleton" of the site, ie without the menus and other information that may distract users' attention.

But here too, enter "new" questions. This page should contain much information about your product or should in a few lines, just describe the main features, and in addition, contain some links to further information?

As mentioned earlier in this article, although it is a topic widely debated, there is a tight song, as with the evolution of the Internet and thus e-commerce, these pages will be constantly evolving in its concept.

And you, you already have a landing page?