Luis Fonseca - Net Pocket

Sponsored by Work Value , together with the Spanish consultancy Alt64 held today Practitioner Web Analytics 2009, the first time in Portugal - Lisbon.

The seminar was opened by Andre Zeferino Value of Work explained that the objectives of the seminar and spoke of Web Analytics in Portugal.

Then we Avinash Kaushik , who spoke from a perspective of Web Analytics 2.o. In his presentation highlighted some of the tools available and drew attention to the most important aspects to consider in the analysis that the tools available.

Avinash Kaushik is the author of Web Analytics: One hour a day and the famous blog Occam's Razor . I liked much of his presentation, because in a simple and effective web analytics demystified.

Next came the presentation of Andres Flores , a consultant of Web Analytics, which addressed the topic from the standpoint of the key issues to be taken into account when we talk about web analytics.

In the afternoon, we had the Charles Paul , of Google Portugal, who showed us different perspectives to be taken into account in policy formation and creation of web campaigns, especially from the standpoint of research trends on the Internet.

We returned to have Avinash Kaushik's "Actionable Web Analytics", which highlighted the "quick wins" that we are aware of a Tuscan order to improve and optimize our results.

The seminar ended with Andres Flores, who raised the issue of KPIs and Business Objectives. Andrés Flores stressed the importance of an objective definition of these issues, without which, we hardly successful strategy WEB Analytics.

From my point of view, this seminar went very well, the speakers were adequate and gave us a perspective and scale of the potential and importance of Web Analytics.

Europe Logs On, this is the name of the study that Microsoft released in April 2009 about the use and Internet trends.

The prediction of this study is that use of the Internet beyond the television back in June 2010.

Not that television is going away, but rather, with the massification of broadband, increasingly more users are using the computer as a TV, watching not only the broadband content, but also to view live TV programs and recorded TV from your computer.

Microsoft also provides that in the next five years the contents in long format video and IPTV will become the TV standard.

On the other hand, points out that the Internet is still a fragmented experience, after all the services we use are still fragmented, see the case of social networks such as Hi5 , myspace , facebook , among others, where the user, and one login for each of these networks, has yet to manage their files, contacts, etc.., by different networks.

The scenario of advertising, are and will also be highly affected by this change. Companies will have to change their advertising strategies, leaving the concept of reaching millions indiscriminately, to leave for a one-to-one.

... "Recent global estimates indicate that the gross value of advertising spending to fall 0.2% in 2009, but that the Internet sector will continue with strong growth (+9.5%), given that advertisers are spending more responsible for online channels, ensuring them the opportunity to return the best results. ...

The study also concludes that in Portugal there are already more than 4 million Internet users, however, we are still one of the countries with lower Internet penetration rate (39.80%).

It's all here, can see all the study and any conclusions on this page .