Luis Fonseca - Net Pocket

I have not tried to write about Google , since it is a cliché too seen. Currently, everything is site, magazine, etc, there is GOOGLE , SEO or SEM .

Anyway, I could not resist.

To be sure, Google has brought another dimension to the internet. While everyone believed that the banners would advertise the future, behold, the Google shuffle cards and giving back.

Google has always been a promising company, not surprisingly, has been launched in the bag $ 85 per share, which quickly exceeded the $ 700 per share (currently is + / - for $ 300 per share (check here the value current), when many promises of the same Dot.Com failed.

Google's success is not only the ability to adapt to the evolution of the Internet, but also by the constant demand to show the new paths to and from the Internet. An example is the amount of services that has provided so many, making the search engine only on the entry page.

Almost all of those services to which I refer are free and simple to use. Ranging from blogs , through analytics , and ultimately a tool for making Web sites and its housing (the latest one).

On the revenue side, the SEO (Search Engine Optimization) and SEM (Search Engine Marketing) do the honors. At bottom, this is the advertising business on Google. If the SEM is paid (through Adwords ), SEO is already free and believing in its potential - also because it makes you a better service to their users - Google has provided much information / training, allowing anyone who manages a website can improve its performance in the polls of users.

In recent months, much has been written about this phenomenon and many companies have shaped this new reality in an attempt to help those who want to advertise, through strategies to Google (and other search engines). It seems that one minute to another, someone snapped his fingers and everything is advertised obsessed with the potential (and also by results already obtained).

It is cyclical. Depending on the proportions that this road will reach saturation will reach users and then to choose other ways of searching their own information.

And after Google?